Strategic Sports Marketing Process: Nike Soccer | Peter Down
Who is Nike's Target Market: Analysis and Insights | Start.io
How Nike took over the NBA sneaker game
Nike's approach to marketing: Then and now | BANKNOTES
Sports Business Inst on X: "Market share of technical sponsors in the 6 main European football leagues. Unsurprisingly @Nike (16.22%) and @adidas (15.32%) are the market leaders. Full report available for download
Nike Stock: Solid Foothold Over Market (NYSE:NKE) | Seeking Alpha